Lately, we found a amazing generic product on Amazon. Most listings launched within the past 3 months, and the top performers sold over 1,000 units in just 30 days, with a conversion rate above 10%. But after digging deeper, we found there’s a lot of room for improvement. Though in the short term, it’s a profitable new product.
The product is simple to use. Just stick it into a clogged nose and turn on red light therapy. After 10 minutes, it will feel clear and soothed.
Why Is It Selling Like Crazy?
To figure out why people are buying it, we dug into the data. This product gets around 100K monthly searches, and over 60K of those come from consumers looking for relief from colds or sinus issues. So it’s clearly targeting a very specific niche.
Next looking at PPC data, it’s obvious that competition is fierce for “red light therapy” keywords, with bids over $2. That means many sellers are fighting for those keywords because they actually convert.
As for long-tail keywords like “sinus relief” or “no more colds”, bids generally range from $1 to $2, with an average purchase rate of around 3.5%.
“No more colds” stood out with an amazing 20.91% conversion rate. Combining red light therapy and targeting people with colds was a genius move.
Do Customers Actually Like It?
But we also spotted a potential issue: Even though the product has sold thousands of units, it only has a handful of ratings. The average rating is around 4.0, which is quite risky for a new product. Most of the negative reviews mention battery life, parts that fall apart easily, or the size being too big and getting stuck in the nose.
The good news? These are fixable issues. With hundreds of units being sold every month, it’s clear the demand is there. The product just needs some improvement to fully reach its potential.
Toes the Line and It’s Working
Does this device really treat nasal congestion? The seller doesn’t give a direct answer, but play it safe by using vague words like “soothing.” And if you look at the five point bullet points, there’s no mention of FDA certification anywhere.
There are two big reasons behind this wordplay: First, it makes the product sound more effective, so buyers might assume it actually works for nasal congestion.
Second, it’s trying to toe the line without getting in trouble. Platforms like Amazon have strict rules around medical claims. If you say your product can “treat” or “heal,” you’d better have the right certifications, like an FDA certification. But here’s the catch: getting FDA approval for a red light therapy device can easily cost over $10,000, which is too expensive for most small sellers.
So if you can fix the product issues and handle the certifications, this could actually be a profitable niche.
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